excellent example of what can be done when you want to show any benefit of the product without it literally, just an analogy (in this case does not have much to see the benefit) in a creative, look for the "other side, flip it over" to the idea and it results in an excellent work that not even believe that it is advertising. Under
copy "Short but fun", sums up the same way the unique promise of the product, the new VW Fox.
The agency responsible for this excellent work, DDB.
0 comments:
Post a Comment