What has managed to DHL advertising in this sequence, is perhaps something that will mark a watershed.
While it is true that each More and more possibilities in terms of media, technology, skills and abilities for advertising, it is also true that this represents a major challenge for advertisers, because you have to put creativity to work all that day. And as this video shows continuing advertising by DHL, they got together (and pay) spots of different advertisers to show the journey of his unmistakable yellow vehicle from point A to B, passing through all the scenarios in which they operate spots .
A very creative strategy and a negligible budget, doing a job of branding at the same time.
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